To design and write an advertisement for a healthy snack

Key Stage 2

English

Healthy Food - Persuasive writing

﻿Hello, and welcome to lesson 10 of our unit on healthy food, persuasive advertisements. My name is Ms. Burke and I am a teacher with The Oak Academy. Today, we are going to write our final outcome. What we have been working towards this whole unit. We are going to be writing an advertisement to sell the healthy snack that we have designed. Are you ready? Let's go. Let's go through our agenda for today. First, we will do a warmup, next we will have a recap of the features and the vocabulary of an advertisement. Then we will have a look at the layout of an advertisement. And finally, we will have our tasks where you will write your advertisement for your healthy snack. In this lesson, you will need an exercise book or some paper a pencil and your brain, for all that thinking you need to do. If you don't have an exercise book, paper, or a pencil, pause the video and go and get it now. It's time for our warmup. I would like you to choose the most appropriate subordinating conjunction for each of these sentences. The subordinating conjunctions you have to choose from are if, because, which. I'm going to read the sentences aloud for you now. Buy this oat bar mmh it is delicious and healthy. Mmh you want a healthy snack, buy this delicious oat bar. This snack is full of vitamins mmh keep you healthy. I would like you to pause the video and write in the appropriate subordinating conjunction for each sentence. Okay, good job. Let's go through them together. In your first sentence, you should have used the subordinating conjunction, because. Buy this oats bar because it is delicious and healthy. In our second sentence, you should have used the subordinating conjunction, if. If you want a healthy snack, buy this delicious oat bar. And my third sentence, you needed to use the subordinating conjunction, which. This snack is full of vitamins which keep you healthy. Give yourself a tick for every subordinating conjunction that you chose correctly. Let's have a recap of the features and vocabulary used in advertisements. Can you remember the features and vocabulary of an advertisement? Let's have a quick look at an advertisement and see what you can remember. Here is my advertisement for the scrummy-yummy snack bar, the snack that makes your tummy smile. So that's my advertisement there. If you'd like to have a bit of a longer look at it, you could pause the video now and read through this advertisement. Otherwise, let's see what we can remember. Can you remember the purpose of an advertisement? Who the audience is of an advertisement? And any language of an advertisement? Have a quick think now. What is the purpose? Who is the audience? What language do advertisements use? Let's remember. The purpose of an advertisement is to persuade us, to buy the snack bar. So we are designing an advertisement for a snack. So the purpose of our advertisement will be to get the reader, to buy the snack bar or the snack that we are making. And the audience for our advertisement will be parents and carers, buying snacks for their families. So that's who we want to target. And there's lots of different types of language that we use. We'll use comparatives, superlatives, adjectives, scientific vocabulary, and complex sentences. Okay, so here is a list of some comparatives and superlatives. What I want you to think about is, why do advertisements use comparatives and superlatives? Why do they use words like sweeter and tastier and healthiest and best? Pause the video, and I would like you to say aloud advertisement use comparatives and superlatives to, pause the video and say your sentence aloud. Okay, excellent job. Let's have a look. Comparatives and superlatives, compare our snack to other snacks that you can buy. They use exaggeration to persuade the reader that this snack, the snack we are advertising, is better than the other snacks, or is even the best snack that you can buy. Advertisements also use scientific vocabulary. They use words like protein, vitamins, minerals, fibre, calcium, and nutrients. Why? Why do advertisements use the scientific vocabulary? Pause the video, have a think and then say aloud. Advertisements use scientific vocabulary. Okay. I bet your sentence was excellent. Let's have a look. I wonder if you thought of the same reason that I did. Advertisement use scientific vocabulary to persuade the reader that their product is healthy or good for you. People are more likely to buy a product that they think is healthy or good for them. So we want to try really hard to persuade the reader that our snack, which is a healthy snack, is a good choice for them to buy. Okay. Adjectives. We use adjectives a lot in all different types of writing But why do advertisements use adjectives? Pause the video and think, Hmm. I think advertisements use adjectives to, or because, pause the video, say a sentence aloud. Great. Another great sentence. I hope you spoke in a full sentence using, I think to start your sentence off. Let's have a look why. Advertisements use adjectives, to show the product in a positive way. They make the product sound appealing so people will buy it. If you say, why not buy this oat bar, it's pretty good. People are not going to buy that. They're not going to buy something that's pretty good. They're going to buy something that you make sound amazing. Try this delicious nutritious snack bar, that makes me want to buy it more because it sounds better. And don't forget that advertisements also use slogans. You've already written some brilliant slogans. This unit, slogans are those memorable phrases, which remind people of a product. So for example, we might say about my homemade oat bar, that it's great grainy goodness. We might say it's oatally delicious. We might say it's yummy for your tummy. Can you remember, what all of those things are called? What is it called when I say great grainy goodness. Every word that starts with the letter G, what's that called? Or oatally delicious. Oatally sounds a little bit like totally. What is that device called? And yummy for your tummy. Those words sounds a bit the same at the end. So what is that called? I wonder if you can remember. Let's see what they are called. Great grainy goodness. That is an example of alliteration, my turn alliteration, your turn... It's oatally delicious is an example of a pun. My turn pun, your turn... And yummy for your tummy, where they sound the same at the end of the words, is an example of rhyme. My turn, rhyme, your turn... Good job. The one part about PAL that we haven't looked at yet is the layout. So we've looked at the purpose, the audience and the language. Now lets us look at the layout of an advertisement. What do you notice about the way that this advertisement looks? The way that our information is presented on a page, is what we call the layout. My term layout, your turn... Good job. Let's have a look. Here is my advertisement. What do you notice about this? It doesn't look like our normal type of writing, where we write sentences below each other in lines. This is a little bit different. How is the information put on the page? Where is it put on the page? I'd like you to pause the video, have a really good look at this advertisement. And tell me, what do you notice about the layout of my advertisement? Okay. I bet you notice lots and lots of different things. So you can see, that in my stars, in my blue stars or my blue flashes around the advertisement, is lots of different information. Like it's so delicious. Your taste buds will sing. Healthier than a pack of crisps and less sugar than a chocolate bar. Those all contain my superlatives and my comparatives. They contain my exaggerated language. It grabs people's attention because it's bright blue. And it's in interesting places on the page. So people want to read what's there. Right in the middle of my advertisement, is the name of my snack. The scrummy-yummy snack bar. And that's written in bigger writing. You might have noticed then the rest of it. That's because we want people to remember what this snack is called, so that when they go to the shops, they can ask where to find it. It also has a picture of the snack. It's really important that we have a picture because sometimes that will help us sell the product. If the picture makes it look really delicious. I can see that at the top of my advertisement, I have got my two questions to hook the reader in. So are you looking for a delicious snack for your child's lunch box? Why not try the world's best snack? So that question also has a superlative in it. It's saying it's the world's best. You cannot buy a better snack in the world. Underneath the name of my snack, so the name of my snack is the scrum yummy snack bar, is my slogan. The snack that makes your tummy smile. And then written around my advertisement in two parts is my scientific language. Packed full of protein, which keeps children full for longer and contains oats, which are a good source of fibre. So you might have noticed about the way that my information is spread about the page. It's not all in one block because when we look at advertisements, particularly ones that are written in magazines or newspapers or at the bus stop, people often don't have a lot of time to read those things, or they might not be interested in reading them. So we need to make the information short and exciting for people to read. That's why the information is laid out like that. Now it's time for our task. You are going to create an advertisement, for the healthy snack you designed. So you're going to need anything that you have previously written in an earlier lesson about your snack, because it's going to help you with your advertisement. So if you don't have the information about your snack with you, including the slogans we've wrote in a previous lesson, pause the video and go and get them now. Okay, good job. Let's get started. Let's start with the layout. The first thing you're going to do is design your advert and decide where you will place each feature of the advertisement. I don't mind how you do this. You can draw lots of different shapes. You can be as creative as you like. This is my layout. I'm going to start my advertisement at the top with a question with a superlative. Underneath that in much bigger writing, I'm going to have the name of my product. And then underneath that in smaller writing, ending with an exclamation mark, I'm going to have my slogan. Then I'm going to have one sentence with adjectives on one side of my advert, and on the other side of my adverts, I'm going to have a comparative sentence. So a sentence that uses a comparative. Underneath the name of my product is where I'm going to put the picture of my healthy snack. And then right down the bottom, I'm going to write a complex sentence using scientific vocabulary. So I'm going to use all of those persuasive features in my advertisement today. And you are as well. I would like you to pause the video and design your advertisement. Where are you going to put, all of your features and how are you going to make it interesting and eye catching for somebody to look at? Pause the video now, and decide on the layout for your advertisement. Good job. I bet you did brilliantly. And you were really, really creative and came up with some really interesting ways, to present the information to the reader. So the first thing you are going to do today is write the name of your product and the slogan. You might not have named your product yet. And that's absolutely fine. Now is your chance to do it. You can be as creative as you like. You're also going to write your slogan, wherever you have chosen to on your layout. Remember in my advertisement, my slogan was right underneath the name of my product. I would like you to choose a slogan that has one of these features either alliteration, a pun or rhyme. So like great grainy goodness. Using alliteration. It's oatally delicious using a pun or yummy for your tummy. You can use the slogan or you can choose one of your slogans, that you wrote in a previous lesson. Pause the video now and put the name of your product and your slogan into your advertisement. Wow. Great job. I'm going to share mine with you. Mine is called the oatlicious oat bar. For the oatlicious oat bar, and the slogan I have chosen is great grainy goodness. Make sure you've used tore capital letters, for the name of your product. And make sure you've put an exclamation mark underneath your slogan, to really help with the exaggeration to make it sound exciting. Okay. Next thing that you're going to write is a question with a superlative. If you would like to, you can use one of my sentence starters. Would you like to try? Do you wish, or have you wondered? Trying to use one of the superlatives from my list or putting the word most in front of one of our scientific words. Like most delicious, sorry. Most nutritious. So for instance, you might say, would you like to try the tastiest snack that has ever existed? Do you wish you had the healthiest snack in your bag right now? Have you ever wondered, if a snack could be both the tastiest and the healthiest? I would like you to pause the video, and write your question with a superlative now. Placing it in the advert where you would like it to go. Well done. I wonder if you used a superlative from our word bank, or if you came up with your superlative. My question is, have you ever wondered if the healthiest snack, could also be the most delicious? A reader might read that and be really intrigued. Because I might say, Oh, I would like to try a healthy snack, but it's also the most delicious snack. They might want to keep reading the advertisement and they might even buy my product. Okay. The next thing you're going to do, is write a sentence or a phrase with an adjective, with adjectives. I would like to see if you could use two adjectives to describe your product separated with a comma. So for instance, a tasty, healthy snack. A nutritious, delicious snack. A delicious, satisfying snack. You could choose one of the adjectives from the word bank on the screen, or you could come up with your own. Pause the video and use two adjectives to describe your snack now. Excellent work. I wonder what adjectives you chose. I bet they were really, really precise ones that describe the product really well, and that will persuade the reader to buy your product. Okay. Let's have a look at my adjectives. My phrase is a satisfying, nutritious snack. Now we are going to write a sentence or phrase with comparatives. Now remember a sentence has a verb and a phrase doesn't. So I have given you a sentence stem here. Mmh and mmh then mmh. So the first two gaps in my sentence are for two comparatives. For a comparative each. So you might say sweeter and tastier than chocolate. For instance, I would like you to use two comparatives to compare your snack with another type of snack. Pause the video and do that now. Great job. I wonder what you compared your snack to. Maybe you compared it to chocolate or crisps, or maybe you compared it to what your favourite snack is. Or maybe you compared it to a piece of fruit or some vegetables. And you said it's actually healthier and better than an apple, for instance. Mine is healthier and tastier than other oat bars. So my comparative is comparing my oat bar to other oat bars that you can buy. And it's saying that not only is it healthier than those other bars, it's also tastes better as well. Now you're going to write a complex sentence with scientific vocabulary. So the scientific vocabulary you can use protein, vitamins, minerals, fibre, calcium, and nutrients. Remember to use your subordinating conjunctions to make it a complex sentence. So it will need to have a main clause and a subordinate clause. So I've given you some examples, of subordinating conjunctions there, if, because, which, and when. So you might say something like, this delicious oat bar, contains vitamins and minerals, which keep you healthy. Pause the video and write your complex sentence with scientific vocabulary now. Good job. Okay. Let's have a look at mine. Mine says contains fruit and oats, which are a good source of vitamins and minerals. There's my scientific vocabulary, vitamins and minerals. And I have used the subordinating conjunction, which. I've also written another one. When you want to snack pack full of nutrients, look no further than the oatlicious oat bar. So I've used the subordinating conjunction, when in that sentence and I've used the scientific vocabulary, nutrients. Now, all you have to do is draw a picture of your snack and your advertisement is finished. Here's my advertisement. Have you ever wondered if the healthiest snack could also be the most delicious? Oatlicious oat bar, great grainy goodness! A satisfying nutritious snack. Healthier and tastier than other oat bars. Contains fruit and oats, which are a good source of vitamins and minerals. And there is my picture of my oat bar there. You need to pause the video now, and draw your picture of your snack. You could colour it in if you wanted, you could add as much detail to your snack as you would like. Pause the video and draw the picture for your snack now. Okay, well done. You have created a whole advertisement today. You should feel very proud of yourself. We have done a warmup. We have recapped the features and vocabulary of advertisements. We have looked at the layout of an advertisement. And, you have even written your own advertisement. Using all of those persuasive features we have looked at this unit, congratulations! You have completed your lesson. If you would like to, please share your work with the parents or carer. Or you could share your work with Oak National. If you'd like to, please ask your parents or carer to share your work on Instagram, Facebook, or Twitter. Tagging @OakNational and #LearnwithOak. Good job today.

To design and write an advertisement for a healthy snack

To design and write an advertisement for a healthy snack

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UnitEnglish / Healthy Food - Persuasive writing

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