Targeted advertising
This lesson explores targeted advertising, algorithms and cookies and digital footprint.
Targeted advertising
This lesson explores targeted advertising, algorithms and cookies and digital footprint.
Slide deck
Download slide deck
Lesson details
Key learning points
- Algorithms and cookies
- Paid for advertising online
- How your 'online footprint' personalises your online content
Licence
This content is made available by Oak National Academy Limited and its partners and licensed under Oak’s terms & conditions (Collection 1), except where otherwise stated.
Video
Share with pupils
Loading...
5 Questions
Q1.
Who can influence us on social media?
Celebrities.
Family.
Friends.
Influencer.
Q2.
To find information on the internet you use?
Browser.
Spreadsheet.
Web engine.
Q3.
If you post something on the internet, who may be able to see it?
Just yourself.
Only your family.
Only your friends.
Q4.
Lots of web resources contain opinions. An opinion is ....
A statement which has no truth.
An argument that can be proved.
The truth about something.
Q5.
Some authors select information to favour a viewpoint.
This is normal practice and can be ignored.
This is OK so long as the information is factual.
This means the viewpoint should be ignored.
5 Questions
Q1.
I can get a cookie from a website I've never been to?
False
Q2.
What is an algorithm?
A programming language.
Patterns and trends used to solve a problem.
Q3.
What is a 'nano-influencer'?
A made up word.
Someone who has between 1,000 and 40,000 followers.
Q4.
How do brands use social media to influence us?
Peer recommendations.
Promotions and discounts.
They create trends through influencers.
Q5.
How can I reduce the amount of adverts I see when online?
Click on them and hopefully they won't show again.
There is nothing I can do.