Influencer endorsements
The lesson explores influencer endorsements and being cautious to online reviews.
Influencer endorsements
The lesson explores influencer endorsements and being cautious to online reviews.
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Lesson details
Key learning points
- Clarity over paid influencer promotions
- Cautionary approach to online reviews
Licence
This content is made available by Oak National Academy Limited and its partners and licensed under Oak’s terms & conditions (Collection 1), except where otherwise stated.
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5 Questions
Q1.
Who can influence us on social media?
Celebrities.
Family.
Friends.
Influencer.
Q2.
To find information on the internet you use?
Browser.
Spreadsheet.
Web engine.
Q3.
How much will the influencer market be worth by 2022 in US dollars?
$10 billion.
$20 billion.
$5 billion.
Q4.
When evaluating a website you should ....
Not believe anything you read.
Not trust anything created more than 5 years ago.
Trust anything written by a teacher.
Q5.
Some influencers select information to favour a viewpoint.
This is normal practice and can be ignored.
This is OK so long as the information is factual.
This means the viewpoint should be ignored.
5 Questions
Q1.
What is the role of an influencer?
To help you until your unstuck.
To spread joy and cheer for all to hear.
Q2.
How do influencer influence?
By force.
Using cookies.
Q3.
What is a 'nano-influencer'?
A made up word.
Someone who has between 1,000 and 40,000 followers.
Q4.
How do brands use social media to influence us?
Peer recommendations.
Promotions and discounts.
They create trends through influencers.
Q5.
Why are social media influencers so important to brands?
Because it is a new fad and brands like fads.
It is cheaper to use an influencer than make an advert.