Lesson details

Key learning points

  1. In this lesson, we will explore how the person performing a web search can influence the results that are returned, and how content creators can optimise their sites for searching.

Licence

This content is made available by Oak National Academy Limited and its partners and licensed under Oak’s terms & conditions (Collection 1), except where otherwise stated.

Loading...

4 Questions

Q1.
What information is the 'searcher' interested in?
Correct answer: the choice of search engine
the links to other websites
the rules web crawlers follow
Q2.
What information is the 'search engine' interested in?
the choice of search engine
the links to other websites
Correct answer: the rules web crawlers follow
Q3.
What information is the 'web content creator' interested in?
the choice of search engine
Correct answer: the links to other websites
the rules web crawlers follow
Q4.
How do search engines make money? Tick 3.
Correct answer: advertising
Correct answer: campaigns
iselling things on ebay
Correct answer: referrals
they index pages

4 Questions

Q1.
What information is the 'searcher' interested in?
Correct answer: the choice of search engine
the links to other websites
the rules web crawlers follow
Q2.
What information is the 'search engine' interested in?
the choice of search engine
the links to other websites
Correct answer: the rules web crawlers follow
Q3.
What information is the 'web content creator' interested in?
the choice of search engine
Correct answer: the links to other websites
the rules web crawlers follow
Q4.
How do search engines make money? Tick 3.
Correct answer: advertising
Correct answer: campaigns
iselling things on ebay
Correct answer: referrals
they index pages

Lesson appears in

UnitComputing / Communication

Computing