Digital Footprint
In this lesson, we will learn about our digital footprint. We will discuss the definition of a digital footprint, how our footprint can be traced and how our online activity is used by companies to influence our behaviour.
Digital Footprint
In this lesson, we will learn about our digital footprint. We will discuss the definition of a digital footprint, how our footprint can be traced and how our online activity is used by companies to influence our behaviour.
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Lesson details
Key learning points
- Definition (including record of websites visited and social media activity)
- Trace visibility (e.g. future employers, scammers etc.)
- Online activity used by companies to influence behaviour (targeted advertising)
Licence
This content is made available by Oak National Academy Limited and its partners and licensed under Oak’s terms & conditions (Collection 1), except where otherwise stated.
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3 Questions
Q1.
Roughly how many internet users are there globally (across the world)?
3.2 billion
5.9 billion
Q2.
What is the average time a person spends online each day?
3 hours 47 minutes
5 hours 23 minutes
Q3.
How much do you think people, all across the globe, spend online in one year?
£2.6 trillion per year
£4.6 trillion per year
5 Questions
Q1.
What is a digital footprint?
A log of what you have watched on TV and the information you receive in the post.
A picture of a footprint from Google.
Q2.
What is an active digital footprint?
A footprint of all exercise that you have performed recently.
A log of your details that you didn't know were being tracked.
Q3.
What is a passive digital footprint?
A footprint of all exercise that you have performed recently.
A log of your details that you have inputted intentionally.
Q4.
You have signed into your social media platform. Is this an example of active or passive digital footprint activity?
Passive.
Q5.
You have watched a video online that was sent to you by a friend on a chat group. You did not sign in to view this video. Is this an example of active or passive digital footprint activity?
Active.