An exploration of rhetoric and advertisements

An exploration of rhetoric and advertisements

Lesson details

Key learning points

  1. In this lesson, we will consider some of the key ways that companies use rhetorical language to meet a clear purpose, thinking of their target audience. We will look at a variety of ways in which advertisements manipulate our minds, before creating our own advertisements, making use of all of our knowledge of influence.

Licence

This content is made available by Oak National Academy Limited and its partners and licensed under Oak’s terms & conditions (Collection 1), except where otherwise stated.

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6 Questions

Q1.
Ethos is vital to speeches because:
Our audience have to pay attention
Correct answer: Our audience have to trust us
Our audience want to hear the facts
Our audience will want to discuss it afterwards
Q2.
Hypophora is:
Correct answer: A question followed by an answer
An answer followed by a question
Ending each success clause or phrase with the same words
Starting each successive clause or phrase with the same words
Q3.
Some of the best rhetoric speakers in history were:
Explaining
Correct answer: Leading others into battle
Leading others into evacuation
Negotiating
Q4.
Napoleon was confident in his speech through the use of:
anaphora
elegy
epiphora
Correct answer: hypophora
Q5.
Effective rhetoric when speaking helps you to (give two answers):
Correct answer: Argue with confidence
Correct answer: Build trust
Describe your surroundings
Give clear instructions
Q6.
Name three key ways to help with expanding sentences (select three answers):
Correct answer: because
Correct answer: but
full stop
Correct answer: so

5 Questions

Q1.
Manipulate means:
Correct answer: to control or influence someone cleverly or secretly
to control or influence someone obviously
to control the writer cleverly or secretly
to control words cleverly or secretly
Q2.
When creating or analysing advertisements, we need to consider (pick two responses):
Correct answer: Audience
Correct answer: Purpose
The writer
Words
Q3.
Directly addressing the reader makes them feel:
Personal about reading
Personal about writing
Personal anecdotes
Correct answer: Personal responsibility
Q4.
An example of hyperbole might be:
Delicious, delectable, daring.
Correct answer: It's out of this world!
Some say it's tasty
Would you eat this?
Q5.
Images are important within advertising because they are selling us:
Correct answer: An image of a lifestyle
An image of a person
An image with colours
Words with an image

Lesson appears in

UnitEnglish / Rhetoric: Writing rhetoric

English